PARIS—AccorHotels has appointed Christophe Alaux to CEO HotelServices of North America, Central America and the Caribbean (NCAC), effective immediately. In this position, he will replace Roland de Bonadona, who was CEO for the Americas (including North, South and Central America and the Caribbean) and has decided to hand over the reins after 42 years with the company.
Alaux will represent the region on the executive committee and will be dedicated to the overall success of the NCAC region across all disciplines, while offering new perspectives to further expand upon existing strategies, according to the company. He will also be responsible for identifying and pursuing potential growth opportunities in NCAC. Alaux has requested the appointment of Dominique Colliat as COO for the region—formerly EVP HotelServices for NCAC—to assist him with his assignment.
Most recently, Alaux was CEO Hotel Services for France, and was also responsible for overseeing the Mercure and MGallery brands throughout Europe. He joined AccorHotels as COO Hospitality France in 2008. Previously, Alaux was COO of French multi-national retailer Carrefour Taiwan, and regional operating officer of Carrefour in Shanghai and Zhejiang provinces for two years after holding positions at Carrefour Hypermarket. He has also held executive positions at Accenture, a global management consulting services company, and car manufacturer PSA Peugeot Citroën.
Alaux is a graduate of the Paris Institute of Political Sciences and the Advanced Management Program of Harvard Business School.