PARIS- Accor will be rebranding Australias Barossa Valley pioneering resort as a Novotel, and aims to build on the regions reputation as one of the worlds premier wine tourism destinations. The All Seasons Premier Barossa Valley will be rebranded on November 1, 2000, as the Novotel Barossa Valley Resort. It joins a global network of more than 350 Novotels, including Novotels in other renowned wine-producing areas such as the Loire Valley, Burgundy, Bordeaux, Champagne and Alsace-Lorraine in France, and the Swan Valley in Western Australia. The resort opened just one year ago and was the first major hotel and conference venue established in the Barossa Valley. (10/31/00)
