BANGKOK, THAILAND— The Sofitel Privilege card has been launched by parent Accor in Asia. The card offers cardholders exclusive benefits at more than 180 Sofitel properties across the globe. Through the deployment of the card, Sofitel is trying to build a database of 50,000 high-frequency customers and VIPs in the Asia-Pacific region over the next 18 months. Thailand, Japan, Singapore, China, South Korea and Australia are expected to be the primary source markets for the customers. The launch of the card coincides with the opening of two Sofitel properties in the Asia-Pacific region, the Sofitel Wentworth Sydney and the Sofitel Seminyak Bali.
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