BANGKOK Accor has entered into a joint venture partnership with Century International Hotels, an Asian hotel management corporation that operates 20 hotels and resorts.
“It s no secret that regional companies are looking for international affiliation to give them a competitive advantage,” said Century s President/CEO Brian Deeson. “Accor s reservation and distribution system places us in their high-profile global network, which is a very good fit for the Century brand.”
Per the agreement, the owners of the Century Hong Kong Hotel have agreed to co-brand the hotel the Novotel Century Hong Kong, which is planned from November, 2001. This marks the introduction of the Novotel brand in Hong Kong. Accor plans to encourage other Century hotels to re-flag their properties. (5/15/01)