6C Uses Cairo Convention To Boost Travel To Middle East

CAIRO, EGYPT— The Inter-Continental hotel here is preparing to host delegates for the October four-day meeting of Association of British Travel Agents (ABTA)— an influential group that represents more than 600 tour operators, and 2,300 travel agent companies, which together sell 90% of U.K. overseas packages. Overall, the UK travel trade handles 57 million customers a year, of which 2 million visit the Middle East, and Six Continents Hotels believes the ABTA convention, taking place from October 18-21 at the Cairo International Convention and Exhibition Centre, can be used effectively to boost that figure. A large number of convention delegates will be hosted by the Semiramis InterContinental Cairo, one of ten properties in Egypt, managed by Six Continents Hotels and located on the banks of the Nile. 6C has already begun to heavily promote its other five Red Sea resort properties in hopes of persuading delegates to prolong their stays in the country. Among the company’s Egyptian hotels are: the Hurghada InterContinental Resort & Casino, the Crowne Plaza Resort Sharm El Sheikh, the Holiday Inn Resort Sharm El Sheikh, the Holiday Inn Resort Amphoras Sharm El Sheikh, and the Holiday Inn Resort Safaga Palace. Also in Egypt, Six Continents Hotels manages the Pyramids Park Intercontinental Resort Cairo, the InterContinental Windsor Alexandria, the InterContinental Le Metropole Alexandria, and the Holiday Inn Resort Alexandria.